Leading brands focus on evoking specific emotions across their communications, because as consumers, we all ‘feel’ before we ‘think’. Coca-Cola don’t sell sweetened, carbonated water, they sell ‘happiness’. They’re not the market leader just because of their physical product.
This type of creative thinking usually originates at large agencies with appropriately large fees. At the other end of the scale, boutique agencies often answer briefs with ‘boutique thinking’. We’re different. Colt think bigger with a strategic, emotion-based approach that can be tailored to fit your budget. Our work provokes a response, creates perceptions or can even change them.
